HelpTrust & provenance
Integrations — the data base, and what you can add
The enrichment apt runs on out of the box, and the stack you can connect — with the exact data and value each one adds. Every fact still carries its source. · 4 min read
apt ships with a built-in enrichment base — the real, mostly-free sources it calls today. On top, you connect the GTM stack you already run. The base is what makes the demo work with no setup; the connectors deepen coverage. Either way, every value the AI uses carries its source (see Policies + the Gate).
Built in — the base (live today)
Runs out of the box
| Source | What it adds | Why it matters |
|---|---|---|
| People Data Labs | Adds: name, title, seniority, company, industry, skills, work history (email→person; domain→company) | Value: turns a bare email or domain into a verified profile, live. |
| Reverse-IP (ip-api) | Adds: company, location, and network type from a visitor's IP | Value: firmographic personalization for anonymous B2B traffic — no form needed. |
| Public web | Adds: public profile (Gravatar), recent company news (RSS), domain / MX class | Value: free, low-risk context on any email or domain. |
| Google sign-in | Adds: a verified email + basic profile (OAuth) | Value: deterministic identity to load the right record. |
Connect your stack — what each adds
First-party / CRM
| Integration | What it adds | Why it matters |
|---|---|---|
| HubSpot | Adds: the full first-party record — lifecycle stage, email & behavior engagement, deal history | Value: your source of truth, and where segments live. |
| Salesforce | Adds: accounts, opportunities, activity history | Value: CRM ground truth for SFDC shops. |
| Segment | Adds: a unified event + identity stream (CDP) | Value: one identity across your whole stack. |
| Snowflake / warehouse | Adds: your own first-party data via reverse-ETL | Value: ground claims in your warehouse, not a vendor's guess. |
Enrichment & contact data
| Integration | What it adds | Why it matters |
|---|---|---|
| Clay | Adds: waterfall enrichment across many providers (batch / async) | Value: bulk gap-fill + GTM data orchestration. Note: not a real-time API — it writes back on a schedule. |
| Clearbit / HubSpot Breeze | Adds: firmographics + reverse-IP company | Value: company enrichment on form-fill or an anonymous visit. |
| ZoomInfo | Adds: direct dials, verified contacts, org charts | Value: deep B2B contact + company coverage. |
| Apollo.io | Adds: a contact database + intent + sequences | Value: prospecting and outbound data. |
| LinkedIn Sales Navigator | Adds: the professional graph — roles, tenure, org context | Value: enrich the people graph. |
Intent & de-anonymization
| Integration | What it adds | Why it matters |
|---|---|---|
| 6sense / Demandbase | Adds: account intent, buying stage, surging accounts | Value: prioritize the accounts in-market now. |
| Bombora | Adds: third-party topic-surge intent | Value: see who's researching your category. |
| Vector / RB2B | Adds: person-level website de-anonymization (named visitors, even on residential IPs) | Value: turn anonymous traffic into people without a form. |
Built-in sources are wired today; connectors are the stack you bring. Whatever the source, the Gate only ships a claim it can trace back to one — so adding data widens what you can prove, never what you can fake.
Related
Sources & cost basisThe honest catalog of paid and free enrichment sources — what each gives, what it costs, its lawful basis — and where the synthesized data lives.
PoliciesDefine what the AI may and may not say about your company — grounded in a corpus, cited, with an approved/forbidden claim list. The Gate enforces it.
The GateHow one claim is verified — decompose, retrieve, NLI, a calibrated diverse ensemble, compliance rules — into a green/amber/red claim ledger.