Don’t ship what you can’t prove

The GTM platform
that proves every move.

apt is the AI CRM where every message, variant, and metric carries its source, its lawful basis, and its surface policy — optimized inside the truth and watched for drift.

See the live demo Open the workspace
Records
Optimizer
Agent
Assurance
Grounded in real, sourced data

A built-in enrichment base, then connect the stack you already run — every fact still carries its source.

Built in
People Data Labs Reverse-IP Public web Google
Connect your stack
HubSpot Salesforce Clay Clearbit ZoomInfo Apollo 6sense Vector RB2B Segment Snowflake LinkedIn

See what each integration adds →

[ how it works ]

From a raw signal to a proven move.

The whole platform, end to end — every step keeps the receipt.

Step 01

Capture & enrich

A lead arrives or you import one. We enrich from real sources — PDL, HubSpot, Vector, Clay — and every fact lands tagged with its source, lawful basis, and say/allude/hold policy.

Open Records
Step 02

Compose on-policy

Write outreach in the Composer. The Gate checks every line and blocks anything that recites a held fact — you can steer with it, you just can’t say it.

Open Composer
Step 03

Optimize inside the truth

A contextual bandit learns the best verified variant per segment. The ungated “creepy” arm is out of the pool by construction — it can never be selected.

Open Optimizer
Step 04

Personalize & prove

Clone any site and inject the chosen variant where it maps. Drill into the receipt: the region it changed, the data it used, and the surface policy behind it.

Open the live demo
Step 05

Watch for drift

Assurance gives one trust number for the board. Drift re-verifies on every source change and pauses dependent variants; adversarial traps catch overclaim.

Open Assurance
Step 06

Ask the Agent

Query the whole system in plain language — why a variant won, how KPIs are tracking, whether you can trust it. Every answer carries its provenance.

Open the Agent

Four pillars, one truth boundary.

Every surface traces back to the same spine: an AI move can’t win by saying something it can’t prove.

[01] Provable

Every move carries its receipt.

Each fact binds to a source and a lawful basis. The Gate blocks any line that recites a held fact — enforced at render, not hoped for in review.

Open the Composer
Data used
declared name · say price-page visits · allude modeled income · hold
Send blocked — recites a held fact
“On your $190K income…” — income is hold, it can steer but never appear.
[02] Optimizing

A bandit that can only win with the truth.

A contextual bandit learns the best verified variant per segment. The ungated “creepy” arm is kept out of the pool by construction — it can never be selected.

Open the Optimizer
B1 · Welcome-backwinner · 64%
B3 · Prestige hero23%
Bx · Income-reciteselected 0×
[03] Watched

Drift re-verifies. Traps catch overclaim.

On a source change, Drift pauses the dependent variant automatically; the Assurance Lab catches hallucination with adversarial traps. One trust number for the board.

Open Assurance
Trust score
100%
provenance · no-hold-in-copy · ungated-blocked · traps
watching0 drifttraps 100%
[04] Quiet

A deterministic agent, not a dashboard.

Ask the optimizer, assurance, or drift in plain language — every answer carries its provenance. Color only in the data; the calm is the point.

Open the Agent
Why did a variant win?⌘K
B1 won at 64% share because it leads with a say fact (declared name) and an allude (price-page visits) — never a held one.
declared name · sayvisits · allude
The first GTM tool that could show me the receipt for every claim it made — not a confidence score, the actual source.
The truth-gate · what no other CRM withholds an unprovable claim by construction

Prove your next move.

See it live: clone any site, personalize it three ways, and drill into where each variant maps + the data it used.

See the live demo Get the report